About Ripple Effect Sales Management LLC
Jeff Krinsky, owner and founder, is a 30 year veteran & seasoned road warrior in the food & beverage trade. Jeff’s spirit & tenacity to drive sales sets him apart from other brand managers. Inspiring, educating, and providing viable business solutions has been his focus for three decades.
Along the way, Jeff has developed a clear-headed approach to growing sales & building brands. A results-driven sales strategist, Jeff knows the ins & outs of distributor marketing programs. Jeff has spent much of his career working in the field with sales reps, training them to be focused & confident. Three years ago, Jeff started Ripple Effect Sales Management to aid & provide sales support to emerging brands in the natural, organic & specialty foods industry. His focus is to introduce new items, schedule promotional activities, manage broker sales efforts regionally and nationally, and he personally calls on the most important retail accounts with dignity, knowledge and integrity. He has experience selling direct to national grocery chains & mass merchandisers/drug chains, as well as working closely with regional chain accounts or better independents. Most importantly, Jeff has a personable demeanor which in today’s business climate is both refreshing & respectable.